Variable Data Printing (VDP) has become an integral part of our daily lives. We often take it for granted, like when we receive bank statements or when we see labels on products in department stores. VDP is used in printing personalised content, which is linked to a database and can be tailored to specific audiences. This technique has been proven to increase response rates, order value, and revenue, while also strengthening customer relationships.

Compose’s product, Velocity, is a powerful and user-friendly application that specializes in variable data printing. It enables users to merge high-volume personalised data, such as text, images, and barcodes, at printer speed. Velocity supports all high-speed printers and comes with a layout tool to design and merge database documents easily and efficiently. It is suitable for producing labels, hang tags, commercial documents, personalised cards, and marketing materials.

Velocity also comes with a Boolean Script function, which allows users to create variable data elements based on static information and logical decisions. This feature is beneficial when designing for specific target audiences. If a customer can be categorized by geographic location, gender, or age, Velocity can provide more related designs, images, or messages to the target audience.

At Compose, we also provide a cleaning-up procedure to help reduce any printing errors and improve productivity. We have a layout tool for adding variable data elements on the label, and our Tag Engine is a highly sophisticated process that meets most of the day-to-day label production needs of the most demanding label designers.